Director at Connexio Search
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Performance Marketing Role - Cloud/IT Firm (6-10 yrs)
The company is a leading cloud company in South- East Asia and India offering a powerful cloud-based platform to millions of SMEs globally, providing Integrated Business Applications as a Service (BAaaS). SMEs use the company's application to run their business, track their accounts and finances, manage their customers and employees.
Revenue of USD 100 mm+
Role and Responsibilities :
- Be the go-to expert for driving performance marketing and growth strategies for driving business growth, customer acquisition and retention strategies
- Optimising campaigns across multiple channels to deliver the best return on investment
Formulating strategies for paid/unpaid ad campaigns across search, display, social and retargeting networks
- Analyse current digital marketing outputs and implement any new reporting platforms should they be needed (Google Analytic, etc)
- Identifying replicable marketing strategies, tactics and channels that address business pain points
- Have innovative and creative strategies to drive brand marketing on new age digital channels (social media marketing, branding etc)
- 6-8 years of experience in performance marketing, with at least 2 years with a consumer/B2B tech start up of scale
- Good educational pedigree will be a positive.
- Experience in running large scale SEO/SEM campaigns and lead gen; Experience in setting up and optimizing Google Adwords, Paid social, Display media, affiliate marketing campaigns etc.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert
- Up to date with the latest trends and best practices in digital marketing and measurement
- Outstanding communication and interpersonal skills
- Entrepreneurial, creative out-of-the-box thinker, with a get-things-done
Location : India to start with the option to move to Singapore or US