Performance Marketing Role - Cloud/IT Firm

The company is a leading cloud company in South- East Asia and India offering a powerful cloud-based platform to millions of SMEs globally, providing Integrated Business Applications as a Service (BAaaS). SMEs use the company's application to run their business, track their accounts and finances, manage their customers and employees.

Revenue of USD 100 mm+

Role and Responsibilities :

- Be the go-to expert for driving performance marketing and growth strategies for driving business growth, customer acquisition and retention strategies

- Optimising campaigns across multiple channels to deliver the best return on investment

Formulating strategies for paid/unpaid ad campaigns across search, display, social and retargeting networks

- Analyse current digital marketing outputs and implement any new reporting platforms should they be needed (Google Analytic, etc)

- Identifying replicable marketing strategies, tactics and channels that address business pain points

- Have innovative and creative strategies to drive brand marketing on new age digital channels (social media marketing, branding etc)

Qualifications/Requirements :

- 6-8 years of experience in performance marketing, with at least 2 years with a consumer/B2B tech start up of scale

- Good educational pedigree will be a positive.

- Experience in running large scale SEO/SEM campaigns and lead gen; Experience in setting up and optimizing Google Adwords, Paid social, Display media, affiliate marketing campaigns etc.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert

- Up to date with the latest trends and best practices in digital marketing and measurement

- Outstanding communication and interpersonal skills

- Entrepreneurial, creative out-of-the-box thinker, with a get-things-done

Location : India to start with the option to move to Singapore or US