Performance Marketing Role - Beauty/Wellness/FMCG Startup

Performance Marketing Role - Early Age Beauty/Wellness/FMCG Startup

- Managing budgets and campaigns across all paid (FB, Google, AMS), and organic channels to drive strong return on investment and efficient CACs

- End to end campaign execution, from strategy to implementation, optimization, reporting and analysis

- Build and execute all email marketing programs, including owning the segmentation and deployment

- Track and organize a robust system for data-analytics and KPIs, and infuse a strong data-driven culture across teams

- Collaborate with brand and creative to build assets to optimize performance

- Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives

- Work closely with founder to set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts