Senior Recruitment Consultant at CareerNet
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Performance Marketing Role - B2B/B2C SaaS (5-10 yrs)
Performance Marketing - SAAS B2B/B2C
Performance Marketing :
- This person will be responsible for growing the business through Affiliate Marketing & online partnerships via CPL, CPM, CPC, CPA & Tenancy deals.
- In this ROI-focused role, you will identify and develop opportunities, driving aggressive, profitable growth.
- The ideal candidate brings a combination of managerial, strategic, commercial and creative thinking qualities along with the ability to adopt a hands-on approach to the role.
Key Responsibilities :
- Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- Planning (identifying the right channel, budgeting, targeting, timing)
-Effectively managing meta channels to drive cost effective ROI.
- Designing and executing campaigns on Facebook, Google, Twitter and affiliate channels as per plan
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Proven track record building SEO, SEM, Performance Marketing strategy from scratch.
Required Candidate profile :
- Experience in Digital marketing
- Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.
- Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms.
- Strong orientation towards data gathering, problem solving, experimenting and iterating with the results, to arrive at the right solution.
- Prior experience in E-commerce/internet startup is an advantage
- Customer centric and problem-solving mindset.
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