Performance Marketing Role - B2B/B2C SaaS

Performance Marketing - SAAS B2B/B2C

Performance Marketing :

- This person will be responsible for growing the business through Affiliate Marketing & online partnerships via CPL, CPM, CPC, CPA & Tenancy deals.

- In this ROI-focused role, you will identify and develop opportunities, driving aggressive, profitable growth.

- The ideal candidate brings a combination of managerial, strategic, commercial and creative thinking qualities along with the ability to adopt a hands-on approach to the role.

Key Responsibilities :

- Develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- Planning (identifying the right channel, budgeting, targeting, timing)

-Effectively managing meta channels to drive cost effective ROI.

- Designing and executing campaigns on Facebook, Google, Twitter and affiliate channels as per plan

- Measure and report performance of all digital marketing campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Proven track record building SEO, SEM, Performance Marketing strategy from scratch.

Required Candidate profile :

- Experience in Digital marketing

- Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.

- Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms.

- Strong orientation towards data gathering, problem solving, experimenting and iterating with the results, to arrive at the right solution.

- Prior experience in E-commerce/internet startup is an advantage

- Customer centric and problem-solving mindset.