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16/11 Ravi Wadhwa
Founder at Talentiser

Views:2162 Applications:65 Rec. Actions:Recruiter Actions:45

Performance Marketing Role - Advertising Firm (5-10 yrs)

Mumbai Job Code: 634265

- Lead and manage all digital campaigns, from ideation to media planning to optimization and performance analysis

- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts

- Lead all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, App Install, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic display, especially the DoubleClick suite

- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners

- Lead a team of 2-3 marketing experts and responsible for their training, growth and development

Preferred Skills and Background:

- MBA with 5+years of relevant professional experience with digital media; Google Certified Professional preferred

- Experience in handling large scale campaign planning, optimization for both performance and brand impact

- Thorough understanding and hands on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer etc

- Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on site visits and app installs

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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