Remote Work
What are we looking for?
The Performance Marketing Manager is primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels. He/She focuses on campaign-specific results and drives the marketing departments commercial performance.
Lets looks at the key tasks a performance manager is responsible for:
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Constantly optimize marketing activities to improve return on investment
- Allocate budgets and analyze and recommend modifications to ad spends
- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
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