Job Description:

What You'll Do :

- Lead acquisition campaigns on digital and offline channels, with a focus on paid search acquisition-Increase paid search acquisition by launching campaigns to capture new demand as well as optimize existing campaigns to improve return and efficiency

- Test and develop new paid social acquisition strategy based on Yext's solutions and go-to-market segments in order to drive more inbound demand

- Maintain and supervise reports, budgets, campaign performance, return on investment, LTV, and other channel metrics

- Build ideas for campaigns by writing ad copy and sharing a creative vision with the design team when applicable

- Act as a business partner to internal teams such as product marketing and creative-Build out tests to prove out hypotheses and recommend performance optimizations

- Take an evidence driven approach to leading campaigns and derive insights on strategy and performance-Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance-Communicate weekly and monthly updates, progress reports, timelines, and channel metrics

-Write creative briefs to define program objectives and critical metrics, optimizing campaigns to maximize return on investment-Work closely with the other teams and partners to ensure acquisition goals are met

What You Have :-A BA/BS degree or similar college level education, or equivalent practical experience

- 1+ years of related performance marketing or paid acquisition experience

- A passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out

- Excellent cross-functional skills especially around your ability to influence others

- A firm grasp of Web Analytics, A/B Testing, and data-driven marketing-Strong analytical ability and are an advanced Excel nerd-Ability to analyze performance data for optimizations

- Outstanding ability to think creatively, identify and resolve problems-Can write direct ad copy that is built to convert

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere-High levels of integrity, autonomy, and self-motivation

- An energetic and willing attitude

- The capability to synthesize sophisticated ideas into impactful recommendations for senior executives-A hungry, infectious personality: were looking for someone determined and able to win

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.