Performance Marketing Manager - Education

A great opportunity to work with a dynamic global team, delivering valuable insight to clients in large organisations, and shaping your career with structured achievement plans!!

Our Client is a US Headquartered global leader in the area of HR consulting and learning and development of employees. It is ranked in the top ten training companies globally and is a provider of hi-end training and consulting interventions to fortune 500 companies. For five decades our client has partnered with organizations around the world to consult, assess, design, develop, deliver, reinforce, and sustain learning solutions.

As a Performance Marketing Manager- Global, you will be responsible for planning, executing, managing and analysing campaigns across online & offline channels (social media, search engines, newsletters) to achieve KPIs for global Regions EMEA, US & Asia Pacific.

What you will do:

- Optimizing CRM campaigns & newsletter based on performance and engagement data

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results

- Monitoring the rollout of different campaign that drives new customer acquisition, and providing a journey to nurture the leads

- Performing regular market research studies to gather important brand data

- Reviewing the attribution model requirement across all acquisition channels to understand the value of the channels in the user journey

Candidate Profile:

Desired Candidate Profile:

What you need to have:

- 5 years+ global marketing experience in professional services or multi-national companies, preferably from Education, Edu-Tech industry

- 4-5 years of experience in digital marketing for global regions, mainly EMEA, US & Asia Pacific

- Expert knowledge on designing the creatives

- Ability to understand the foundations of lead generation, digital advertising, and events

- Strong interpersonal skills

- Ability to work independently, take initiative and assume ownership

- Good co-ordination skills and follow through

- Motivation and willingness to work overtime during peak activity periods

- Proficiency in computer (MS Office)

- Excellent oral and written communication skills in English