Associate Talent Acquisition at Zyoin Web Pvt Ltd
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Performance Marketing Manager (4-8 yrs)
- Work closely with the Head of Paid Marketing to grow and optimize the end-to-end PPC funnel (right from keyword research, bid management, writing ad and landing page copy)
- Work closely with developers and designers to build landing pages
- Work closely with the Content and Outbound teams to run retargeting campaigns
- Explore new and/or unconventional paid acquisition channels
- Explore and manage all paid partnerships (example G2 Crowd)
- Rigorously A/B test to maximize the ROI from each channel
Some must-haves
- Managed a monthly ads budget upward of $ 200K
- Experienced in MS-Excel/Googlesheets user
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