Upgrade to Pro Member
Senior Consultant - Talent Sourcing at Ad Astra Consultants
Views:455 Applications:149 Rec. Actions:Recruiter Actions:16
Performance Marketing Manager (3-8 yrs)
Would be responsible to drive new user growth through Paid Media Channels and also responsible for helping build and manage campaigns across a variety of digital channels, working with cross-functional teams to support Organization's critical campaigns.
Key Accountabilities / Duties & Responsibilities :
- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search) to drive awareness and leads
- Use a data-driven approach to build campaigns, evaluate insights on strategy and performance
- Explore new channels to drive traffic and acquisition which includes performance marketing strategies
- Budget, Manage and review marketing spend efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, ad networks, and social media campaigns
- Coordinate with content writers to build creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI
- Set up and monitor analytical dashboards and give insights into key areas of importance at regular intervals
- Coordinate with Sales team to achieve goals and ROI targets
- Set up daily performance reports to analyze the performance and optimize campaigns
Skills & Competencies :
- Strong analytical ability
- Outstanding ability to think creatively, identify and resolve problems
- Excellent written and verbal communication skills.
- Expertise in communication tools along with MS tools /Google Sheets and PowerPoint/Google Slides
- A creative and strategic approach to work
- Has an eye for detail, work wells under pressure, is driven to meet targets, and a team player
Qualification & Experience :
- Should be Graduate or MBA with at least 3 to 5 years of experience in Performance Marketing
- A stronghold on Web Analytics, A/B Testing, and metrics-driven marketing
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
