Performance Marketing Manager

Would be responsible to drive new user growth through Paid Media Channels and also responsible for helping build and manage campaigns across a variety of digital channels, working with cross-functional teams to support Organization's critical campaigns.

Key Accountabilities / Duties & Responsibilities :

- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search) to drive awareness and leads

- Use a data-driven approach to build campaigns, evaluate insights on strategy and performance

- Explore new channels to drive traffic and acquisition which includes performance marketing strategies

- Budget, Manage and review marketing spend efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, ad networks, and social media campaigns

- Coordinate with content writers to build creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI

- Set up and monitor analytical dashboards and give insights into key areas of importance at regular intervals

- Coordinate with Sales team to achieve goals and ROI targets

- Set up daily performance reports to analyze the performance and optimize campaigns

Skills & Competencies :

- Strong analytical ability

- Outstanding ability to think creatively, identify and resolve problems

- Excellent written and verbal communication skills.

- Expertise in communication tools along with MS tools /Google Sheets and PowerPoint/Google Slides

- A creative and strategic approach to work

- Has an eye for detail, work wells under pressure, is driven to meet targets, and a team player

Qualification & Experience :

- Should be Graduate or MBA with at least 3 to 5 years of experience in Performance Marketing

- A stronghold on Web Analytics, A/B Testing, and metrics-driven marketing