Performance Marketing Manager

Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.

Our client is a tech venture dealing with cutting-edge technologies like AR, VR, Animation and other SaaS-based solutions. Their team consists of experienced and extremely talented Subject Matter Experts and enthusiasts from the field of Game Development, Designers, Web artists and Animators. Their solutions are uniquely designed and can be implemented across industries like Education, Gaming, Aviation, Automotive, Defence, Healthcare among others.

Their products and services are customised as per their client requirement and are recognised for their quality and customer satisfaction. Their clientele is as revolutionary, some of them being - Pearson Group, NIIT, AIIMS, as well as Governments of various states in India.

As a Performance Marketing Manager, you will be responsible for assisting in the execution and optimization of our online marketing efforts.

What you will do:

- Assisting in the formulation of strategies to build a lasting digital connection with consumers

- Identifying new opportunities by thorough market research and target top of social media trends

- Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter etc.)

- Launching optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness

- Preparing online newsletters and promotional emails and organize their distribution through various channels

- Planning and directing marketing campaigns

- Optimizing content for the website and social media platforms

- Providing internal reports on a regular basis

- Executing new and creative collaborations among technologies and platforms

- Collaborating with designers to improve user experience

- Acquiring insight in online marketing trends and keep strategies up-to-date

- Maintaining partnerships with media agencies and vendors

- Identify trends and insights

Desired Candidate Profile :

What you need to have:

- Preferably with a B.Tech+ MBA background from Tier 1 & 2 colleges

- 3-6 years of experience developing and executing B2B & B2C marketing programs covering multiple channels

- Solid technical background, with understanding or hands-on experience in software development and web technologies

- Proven work experience as a Digital Marketing Associate or similar role

- Excellent presentation, organization, time management, and cross-department communication skills

- Ability to quickly adapt to changes and work effectively under pressure

- Excellent client-facing and internal communication skills

- Ability to think strategically and drive the business strategy

- Attention to detail and multi-tasking skills

- Strong problem management skills

- Ability to manage multiple priorities

- Ability to interact well with people at all levels within and outside the organization