Consultant at Antal International
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Performance Marketing Lead - Online/Internet (5-10 yrs)
Roles & Responsibilities -
- Performance Marketing Lead with a successful track record to drive revenue, user acquisition and brand awareness
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels (Google, facebook, youtube)
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
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