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Consultant at CareerNet Technologies Pvt. Ltd.
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Performance Marketing Lead - Internet/Online (6-10 yrs)
Job Responsibilities -
- You will be responsible for defining the optimal campaign set-ups, looking for various targeting and bidding strategies, and constant performance optimization.
- Create, monitor, and optimize marketing campaigns on advertising platforms (GoogleAds, Facebook etc.)
- Run performance tests from concept creation to full end analysis
- Track efforts to determine results and performance through in-depth reporting and analysis
- Communicate key learnings and developments to stakeholders, and offer problem-solving strategies
- Get creative with the conception of new graphics, banners, and videos
- Keep up to date on the latest changes and new trends within the industry and apply them to your daily work
Required Skills:
- 6 to 10 years of experience in marketing (mobile marketing, web marketing, or campaign management), business intelligence
- You love data and numbers and formulate data-driven strategies
- Strong analytical and conceptual skills
- Always up to date with the latest trends in marketing and the mobile app business
- Dedication, flexibility, excellent organizational and communication skills
- High web & mobile affinity and consumer-centric thought process
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