I. Introduction

Performance Marketing Lead to own all Performance Marketing initiatives while being responsible for the end-to-end experience from planning, implementation, monitoring, analysis to iteration.

II. Responsibilities

- Plan, design, execute, monitor, analyze and iterate all Performance Marketing based Acquisition and Retention activity across Google, Facebook, Twitter, OTT Channels, Affiliate Channels, Referral Channels and ASO.

- Design customer lifecycle from acquisition to handholding to retention, with intervention to grow transacting customer and revenue.

- Design, launch & manage Customer Loyalty program as part of Retention activities.

- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.

- Measure and report performance of all Performance Marketing campaigns, and assess against pre-decided KPIs.

- Optimize campaigns to improve Cost per Depositor, Depositor Rates, Post Depositor performance, among others.

- Closely measure and monitor effect of campaigns on app engagement metrics such as Conversions and DAU on a regular basis.

- Manage all the programmatic campaigns - from ideation to media planning and optimization.

- Identify trends and insights and optimize spend and performance based on the insights. - Collaborate with internal teams to create and optimize landing pages and user funnels. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Experience in optimizing landing pages and user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Plan and manage all Non-Traditional Marketing activities including Content Marketing, Influencer Marketing, SEO and SMM.

- Managing budgets for Non-Traditional Marketing initiatives for the Company.

III. Profile Requisites

- MBA or equivalent degree from premier institute. -

- 5+ years of relevant experience.

- Good verbal and written communication skills. -

- Direct experience in designing and launching digital media campaigns on Google UAC and DV360 and Facebook.

- Direct experience of using analytics tools like Clevertap, AppsFlyer and Adobe Analytics.

- Should be able to juggle multiple projects, have the ability to prioritize, meet deadlines and be adaptable and focused.

- Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution.

- Customer centric and problem-solving mindset.

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