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10/02 Anirban Hazra
Consultant at Kelly Services India

Views:93037 Applications:2334 Rec. Actions:Recruiter Actions:258

Performance Marketing Head - eCommerce (2-6 yrs)

Bangalore Job Code: 663225

Act as the go-to expert within digital marketing (web, search, display, email, content and social marketing activities)

Analyse current digital marketing outputs and implement any new reporting platforms should they be needed (Google Analytic, etc)

Work with Campaign Manager to produce ad copy for search and display campaigns

Produce brand and product collateral for internal and external use (such as flyers, brochures, how-tos, and presentations)

Measure and optimise content based on content marketing roadmap, wider industry trends, sales/campaign focus and analytics

Analyse the market, competitors and audience- providing actionable insights

Report on all engagement, establish key metrics and have experience reporting upwards on campaign success and ROI

Identify search trends & prepare actionable keyword lists.

Understand consumer insights and prepare accurate targeting parameters.

A/B Testing & Funnel optimization.

Identify usage patterns and customer behavior insights to improve pre & post click conversions.

Use automation to effectively scale our acquisition efforts.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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