Performance Marketing Head - Content Business

Performance Marketing Head- Mumbai

Hiring Performance Marketing for Head leading Content player in India with.

Location : Lower Parel

Currently : Work from Office ( 5 Days)

Reporting : Co Founder

Team : 10+ People

- Creating and executing a strong Performance Marketing Strategy & Execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Driving App Installs in different customer segments using programmatic ad channels - UAC, Facebook and other programmatic channels

- Analyzing the campaigns and identifying the gaps, evaluating the campaigns from cost efficiency perspective and optimizing the ROI for the campaigns

- Analyzing customer behaviors and latest trends and making continuous improvement in the creatives to target better CTRs and CPIs

Desired Candidates : Successful track record to drive revenue, user acquisition and brand awareness.