Performance Marketing Growth Lead

Client: D2C Startup E-Commerce.

Responsibilities: Performance Marketing Growth Lead.

Leadership:

- Revenue planning/setting: P&L management of different channels (DTC, Marketplace, Qcom).

- Team management: Manage a lean team and agencies to drive business outcomes.

- Working with other teams to have a view on inventory, new launches to drive growth.

Acquisition:

- Performance marketing: Hands-on experience with performance marketing (FB, Meta, Amazon, Blinkit) and managing agencies with RoAS and revenue targets on both website and marketplaces front.
- Organic traffic: Using SEO and GEO as a tool to consistently build organic traffic.

- Build affiliate channels and networks that drive traffic and revenues to the website.

- Analyze data to find scope of improvement on existing campaigns.

Conversion:

- CRO: Tracking Traffic, ATC, Checkout and conversion ratios and maintaining industry-leading standards on the same.

- Running experiments on the website and other channels via A/B testing to improve conversion rates.

- Analyzing customer flow and analytics to execute process/product improvements.

Retention:

- Drive incremental revenue by owning CRM and retention.

- Maintain healthy cohorts ratio QoQ.

Ideal candidate:

- Bengaluru-based or willing to relocate.

- Willing to work 5 days out of office.

- Candidates with 3-5 years of entrepreneurial/DTC start-up experience valued.

- Proven track record of driving growth and revenue through developing and implementing growth strategies.

- Experience in performance marketing and SEO.

- Very strong analytical and data-driven mindset.

- Excel wizard.

- Experience with A/B testing and experimentation.

- Experience working with cross-functional teams.

- Proven experience in identifying and prioritizing growth opportunities in the product.

- Strong communication skills and ability to communicate progress, insights, and recommendations to stakeholders and leadership.