Performance/Growth Marketing Lead - FinTech (4-8 yrs)
Role: Performance/Growth marketing lead
Function: Marketing
Description:
- Managing paid ad campaigns across search, display, social media (FB/Insta/Youtube), and retargeting networks by conducting extensive keyword research, analysis, and testing
- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPI's.
- Optimizing campaigns across multiple channels to deliver the best return on investment
- Testing different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- Building and running A/B tests across landing pages and homepages
Requirement:
- 4-8 years
- Top-tier MBA
- Prior experience in performance marketing, with good digital marketing expertise
- Experience in start-ups would be a plus, not a must
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