Perfios - Manager - Product Marketing

Product Marketing Manager :

We're on the hunt for a product marketing manager to develop and execute marketing strategies to increase Perfios suite of products' awareness and adoption. If you're a passionate experienced B2B product marketer (Fintech or have experience in BFSI domain) with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines.

Responsibilities :

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors.

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms - e.g. - writing reports, writepapers, case studies etc.

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players.

- Sales enablement - Craft region-agnostic high-value sales tools (sales playbook), training, and collateral.

- Demand generation - Develop and implement strategies to drive awareness and demand.

- Evangelism (Field Marketing) - Serve as a company spokesperson and go-to product expert.

Requirements :

- B.Tech / (MBA Preferred) with 4-8 years prior experience in a similar position.

- Experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging etc.

- Experience initiating and driving a range of GTM programs including trade shows, social media, content marketing etc.

- Ability to effectively lead, inspire, and mentor direct and indirect reports.

- Demonstrable experience collaborating with cross-functional teams (Sales/ CS/ Product) , across geographies, including executive management, product management, operations, sales and marketing.

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to details.