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Recruitment Team at PepsiCo

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PepsiCo - Senior Manager - Brand Marketing (6-8 yrs)

Gurgaon/Gurugram Job Code: 853576

Job Description

Main Purpose:

- Owning the Portfolio Marketing agenda for Area countries Bangladesh, Nepal & Sri Lanka, in strategizing and driving the execution of brand plans for PepsiCo Beverages, ensuring alignment with brand guardrails, and monitoring local execution

Key Responsibilities:

- Translating region Strategic Business Plan into robust tactics AOP tactics for 3 countries

- Developing AOP Brand calendar for the Area Countries by working closely with Beverages Category teams, Franchise team and Local Marketing teams at the Bottlers

- Create & Execute ATL brand plans working closely with the Local Country Agency & Bottler Marketing teams

- Lead the Stagegate Innovation process for the Area countries working closely with Insights/R&D / Tech Ops

- Creative and Media Agency Management

- Lead the Digital Marketing agenda for Area Countries including A&M planning & Execution

- Lead the lifting/shifting Global/Regional Category best practices while also sharing Local best practices amongst area countries .

- Lead the monitoring of Brand campaigns & A&M spends working with Insights, Finance & Field teams

- Build back overall portfolio equity and consumption by continuing to drive brand re-appraisal, and leading via strong media-to-shelf program executions

External Position Title : Senior Manager - Brand Marketing Area Country

Qualifications / Requirements

- FMCG sales and marketing activation experience in the past.

- Leadership and influencing skills while working with cross functional & cultural team members.

- Strong collaboration skills to partner with global, regional and functional teams

- Project Management competencies

- Creative appreciation

Women-friendly workplace:

Maternity and Paternity Benefits

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