Pepper Money - Manager - Performance Marketing

Who we are

Pepper Money India is a part of the Pepper Group, a global financial services company with ~$100B of AUM, 20 years of world class operating track record in 14 countries and backed by global investment firm KKR. Pepper Money runs a series of fintech businesses across the world. Some of the large businesses include a mortgage business in Australia and UK, a BNPL business in Spain and a mutual

Pepper Money India business is the latest launch of Pepper Money in year 2022 and we intend to build a multi-product financial services platform. We are a pure-play FinTech aiming to build a highly non-linear business that scales through the right investments in digital methods, organic customer reach and operational efficiencies.

We are now looking to build the team across all levels to execute the ambitious business plan. If you love technology, understand financial services world and are looking to be a part of an early stage build experience, we would love to talk to you.

Our Vision

Our vision is to become a highly trusted FinTech brand for urban and semi-urban India, offering technology powered financial products over various life-stages of a customer.

Role and Responsibilities :

Pepper Money India is looking for an experienced Performance Marketing Manager to take our marketing efforts to the next level. This person will manage our Google Ads account, shaping the deployment of our budget as we continue to scale rapidly. They will also drive the roadmap for new channel launches (Podcasts, OTT, Programmatic), defining success criteria and tracking results. We're looking for someone who thrives in a fast-paced environment and wakes up every day to make an outsized impact at a fast-growing company, this is your dream role.

Here's what you'll do day-to-day:

- Build and execute strategies to acquire customers through digital channels.

- Develop, execute & optimize paid campaigns end to end for Search, UAC, Display, YouTube, Programmatic, FB, Social, Affiliate, E-Mail and other growing channels via a robust test & learn the framework.

- Diving deep into data and using insights to identify opportunities for performance optimization.

- Be accountable for prioritizing, launching and achieving performance goals across new growth channels.

- Building App Store Optimization strategies and playing a key role in enhancing organic traffic.

- Optimize campaign performance through testing elements like design, copy, bidding, and targeting.

- Work with the in-house creative team and external agencies to develop marketing assets for digital campaigns.

- Keep exploring new channels/partners for growth and lead their end-to-end execution.

- Analyze data across our marketing channels and internal systems to create scalable growth.

- Responsibilities will frequently include analyzing overall data to identify trends and diagnose issues relevant to performance marketing.

What we're looking for:

- Bachelor's degree, or equivalent experience.

- 4+ years experience in performance marketing with expertise in Google Ads, and ideally other marketing channels.

- History of making business decisions with quantitative rigor and adept in supporting skill sets such as: Excel and data visualization.

- Cross-functional project management experience, including setting project objectives and deadlines.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- A competitive testing mentality: a desire to consistently improve and dig deeper to drive better results.

- Strong written and verbal communication skills, especially when justifying decisions and prioritizing.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Fintechs, Payments and/or risk experience are a plus.

What You'll get

We're committed to making Pepper Money a destination-of-choice for the most talented and ambitious people, and to providing both meaningful and a healthy, supportive work environment.

This role comes with a competitive salary as per market benchmarks, health and well-being benefits. We offer a generous annual leaves, and learning and development opportunities. More benefits will be expanding over time as we grow!

Pepper Money provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state or local laws.