Pepper (www.peppercontent.in) is building India's largest content marketplace that brings companies and content creators together to scale up content creation processes across 10 content verticals and 150+ content categories, 40+ content verticals, and 40+ global languages. Over the past 3 years, we- ve worked with brands like Adobe, upGrad, Swiggy, Dunzo, BusinessWorld, Digit, Shiksha.com, Rapido, BookMyShow, UrbanClap, Yatra, Bewakoof, YourStory, Bharat Matrimony, and 300+ other brands. We have over 30,000+ writers and graphic designers who have applied to Pepper so far, who form part of the - Pepper Cloud- . We are on the path to building a global on-demand content marketplace platform that allows for collaboration, discovery, and upskilling for all our creators. Now we are in a rapid expansion phase to enter into more content service offerings, engage a wide spectrum of content creators and at the same time, scale up our existing services. We- re looking for someone who is enthusiastic, comfortable with uncertainty, flexible, great with people and isn- t afraid to roll up their sleeves and get their hands dirty. Every day is an opportunity to bring your vision to life, and to expand, learn, and grow. No idea is left unconsidered. No voice is left unheard. Job Brief - We are looking for someone to lead content marketing at Pepper. As our creator network scales massively, we need someone to lead initiatives across content marketing and community-led growth channels. This individual would be closely working with the founders to set up a strong growth acquisition channel via content and building strong narratives via the community. - Content and Community are key ammunitions in our growth marketing arsenal and we are growing at a faster pace than the industry. Some key goals would be to help our brand scale in terms of the richness of our own content, but also show quantifiable growth across both the key channels. Job Responsibilities: - Build sales enablement and marketing content in the form of sales plays, messaging guides, presentations, solution briefs, articles, press releases, blog posts, digital assets, and web - Monitor key performance indicators, make data-driven recommendations and advocate for internal resources required to drive the continued member growth via their respective marketing channel - Build, manage and optimize organic inbound lead generation campaigns with advertising partners, influencers, media companies, and others based on data-driven hypotheses - Optimize our marketing automation and lead nurturing processes through email, content, and social channels. - Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print, and in-person. This is to be done for each buyer persona within the enterprise - Developing standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval, and content repurposing, including the realtime implementation of content strategies - Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates. - Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). The ideal candidate must have : - Having 8+ years of work experience as Growth Marketer or Content Marketing Lead, preferably within our industry - Proven editorial skills. Outstanding command of English (or primary customer) language. - Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics - Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. - Good understanding of SEO and creating pillar content posts and key content posts - Strong experience in managing highly fluid work environments and in managing multiple at the same time - Ability to make quick decisions in high-pressure environments with limited information. - Proficiency in MS Office and WordPress or other Content Management Software

Mumbai

Pepper Content - Content Marketing Lead 

Pepper Content - Content Marketing Lead  ,Job Description for Pepper Content - Content Marketing Lead  in PepperContent in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Pepper Content - Content Marketing Lead  in PepperContent in  Mumbai for (8-12) years of experience. Apply Now!