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Director - Marketing at Pebble Cart
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Pebble - Manager - Performance Marketing (3-10 yrs)
We are looking for an enthusiastic, growth driven and analytical Performance Marketing Manager to join our leadership team and manage the entire digital marketing function. He/She would be accountable for managing marketing budgets and campaigns to grow the brand across various channels.
Responsibilities:
- Building a strong digital performance marketing foundation for amplifying growth in a D2C environment.
- Responsible for customer acquisition, engagement and retention across various digital marketing channels - Search, Social, Affiliates, CRM, etc.
- Hands-on management and optimization of various digital paid campaigns to ensure best possible conversions.
- Day-to-day campaign bid management and execution tactics across multiple platforms to exceed goals and maximize return on ad spend
- Conduct A/B testing when necessary to improve campaign effectiveness
- Email Marketing experience with strong fundamental knowledge of HTML/CSS/Schema
- Prior experience in running and managing AMS campaigns is a plus
- Work closely with the Marketing teams to develop and execute the digital marketing activities to drive inbound leads
- Ensure timely delivery of all digital campaigns and within budget
- Ensure that digital campaigns are properly tagged and tracked
- Provide analysis, visibility and insights on all campaigns
Skills required:
1. Min 3 years of relevant experience
2. Prior experience with D2C brands preferred
3. In-depth knowledge of various digital marketing tools
4. Ability to work with lean teams in a startup environment
5. Good analytical, verbal and communication skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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