Pebble - Manager - Performance Marketing

We are looking for an enthusiastic, growth driven and analytical Performance Marketing Manager to join our leadership team and manage the entire digital marketing function. He/She would be accountable for managing marketing budgets and campaigns to grow the brand across various channels.

Responsibilities:

- Building a strong digital performance marketing foundation for amplifying growth in a D2C environment.

- Responsible for customer acquisition, engagement and retention across various digital marketing channels - Search, Social, Affiliates, CRM, etc.

- Hands-on management and optimization of various digital paid campaigns to ensure best possible conversions.

- Day-to-day campaign bid management and execution tactics across multiple platforms to exceed goals and maximize return on ad spend

- Conduct A/B testing when necessary to improve campaign effectiveness

- Email Marketing experience with strong fundamental knowledge of HTML/CSS/Schema

- Prior experience in running and managing AMS campaigns is a plus

- Work closely with the Marketing teams to develop and execute the digital marketing activities to drive inbound leads

- Ensure timely delivery of all digital campaigns and within budget

- Ensure that digital campaigns are properly tagged and tracked

- Provide analysis, visibility and insights on all campaigns

Skills required:

1. Min 3 years of relevant experience

2. Prior experience with D2C brands preferred

3. In-depth knowledge of various digital marketing tools

4. Ability to work with lean teams in a startup environment

5. Good analytical, verbal and communication skills