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29/06 Ritika Ghosh
HR at Pearson

Views:698 Applications:158 Rec. Actions:Recruiter Actions:70

Pearson - Product Marketing Manager - Higher Education/Test Preparation (8-13 yrs)

Noida/Bangalore Job Code: 1118007

Job description

We are the worlds learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Candidates from Education / Edtech / Publishing / Telecom / FMCG would be preferred

Location: Noida / Bangalore (For HED role)

Location: Noida: (For Test Prep role)

Positions: 2

- Product Marketing Manager _HED (Higher Education / Test Prep)

Market strategy expert:

- Market research & Competitive analysis to develop marketing strategies

- Research & Planning before a product goes to market

- In-depth knowledge of target markets and how to best introduce & track the product into each market

- Follow and analyze market trends to position products

- Product Understanding

- Study Company Product

- Translate technical details into benefits for the user

- Evaluate products using relevant KPIs and feedback from existing and prospective customers

Pricing :

- Product Packaging (bundling/ digital content etc)

Marketing experts: Though various marketing principals defines plans to pull sales. (co-ordination with Marcom/E-com)

Launch & Messaging:

- In conjunction with product defines product position and defining messaging for customers, linking each feature to consumer benefits. Go to Market planning.

- Supporting sales & training

- Sales tools and product training in sync with editor

Women-friendly workplace:

Maternity and Paternity Benefits

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