jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
26/05 Ritika Ghosh
HR at Pearson

Views:462 Applications:94 Rec. Actions:Recruiter Actions:70

Pearson - Manager - Marketing - Consumer Insights (5-10 yrs)

Noida Job Code: 1101226


We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

About The Job

The Consumer Insights and Research POC will be part of Marketing team and will support to ground their marketing and external thought leadership.

As the Consumer Insights Manager, you will collaborate with the team that works to uncover changes in consumer behaviors and needs by conducting research.

KYC I,e Know your customer , find their needs and available opportunities to link with the products is the magic the POC needs to bring on the table.

He needs to play an important key role in establishing Pearson as Global Digital Powerhouse of Learning & Education. Pearson's main focus on D2C i.e. direct to learners and hence its important to know their behavior and requirements well.


- Analyze and translate business questions into research plans and deliver results to produce relevant and actionable insights for internal stakeholders.

- Develop qualitative and quantitative insights using a variety of sources (e.g. leading consumer-focused research programs/ surveys, focused group discussions).

- Collaborate & showcase with Global & Regional insights teams and share useful insights required for further marketing and investments.

- Keep up to date with industry changes, case studies and regulatory impacts through internal and external networks and share with internal teams

- Identify available opportunities for Brand Pearson (includes all businesses) & partnerships and propose internally.

Required Qualifications:

- 5 years of market research and consumer insights experience managing both qualitative & quantitative analysis

- Experience in developing narratives that connect consumer behaviors to marketing implications

- Experience translating ideas into communications for various audiences

- MBA or Master's degree in Marketing Research preferred

- Experience in digital marketing/insights at a brand, publisher, or agency

- Experience in identifying business opportunities in B2b & D2C and sharing internally.

- Experience working on a highly cross-functional team with the ability to manage complex projects with multiple stakeholders and priorities

- Analytical skills with the ability to see granular/big picture opportunities

- A desire to learn more about consumers and their digital behavior

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.