JOB DESCRIPTION : This role holder is responsible for end to end management of Pearson initiatives, This position reports and supports the Head Marketing and plays a key role in defining category marketing strategy and architecture, Job Purpose : analyse market/ trends and competition, provide inputs into developing new communication/campaigns for awareness creation & demand generation within the limits of category business plan with the objective of enhancing market share, sales volume, profitability and growth. JOB DESCRIPTION : This role holder is responsible for end to end management of Pearson initiatives, This position reports and supports the Head Marketing and plays a key role in defining category marketing strategy and architecture, Job Purpose: analyse market/ trends and competition, provide inputs into developing new communication/campaigns for awareness creation & demand generation within the limits of category business plan with the objective of enhancing market share, sales volume, profitability and growth. Key Account abilities/Responsibilities : - Responsible for Brand building of all business vertical/s. - Develop, recommend and lead the execution of local marketing plans/programs for assigned business vertical/s and manage the effective deployment of marketing budget. - Lead comms development and implementation of plans, ensuring right messaging to market micro-segments (e.g. various departments in a college etc.) and specific audiences (e.g. students, teachers, parents, authors, policy makers, business partners, etc.). - Lead, co-ordinate and secure buy-ins from all relevant stakeholders including agencies and deliver product(s) objectives. - Measures campaign impact and its effect on the business, including measurement against competition. - Drive innovative and new outreach ideas, meet stringent project/campaign deadlines, events planning & execution, agency/vendor management, timely responses to business teams.. - Builds, scales and sustains brand engagement with our key audiences: Students, faculty, authors, policy makers, business partners, etc. - Deliver marketing collaterals that help propagate brand(s) objective to the sales teams in a timely fashion. - Works closely with the Digital Marketing, Research & Analytics, PR, Product Managers and other marketing engines/teams to optimize the usage of various marketing platforms to impact creation of awareness & perception of Pearson brand & products. - Prepare SOP and SLAs for projects, which have multiple stakeholders. - Liase with sales/business team and align them to the marketing objectives for the month/quarter. - Build self and team capabilities on structuring, strengthening and delivering an 'outside-in' thinking. Key Relationships : Interfaces with: Head Marketing, RM- / BMs/ABMs/ Product Other marketing functions: Product marketing, Digital marketing, PR, CMI Business Verticals & Sales (especially for audience connect & understanding) Editorial Teams (for content & product insights) Agencies: Creative, Design, Packaging, Activation, Media & Research Legal team Knowledge & Skills : - MBA Marketing from a premier institute with 10 +years of brand management (product, price,promotion, and placement), campaign management & marketing experience with a good - Understanding of the B2C /consumer oriented space. - Must have experience of independently managing brand/s and subsequently managing a team. - Should have a grounding in digital marketing and have run integrated online & offline campaigns - Understanding of audience profiling, targeting, behaviors and user experiences - Planning, marketing initiatives, brand launches, brand management, advertising & problems, collect details data, analyse communication, events and interpret results and recommend - Demonstrated ability to work with CRM systems, changes and improvements processes, design, analytics & measurement. - Good financial skills and basic P&L - Ability to plan & deliver brand marketing plans understanding across a range of platforms: traditional, web, - Ability to understand and work within the mobile/SMS, email, search, social, etc. framework of the overall company - Ability to drive tangible outcomes & insights via strategy and also relevant customer media engagement - analytics, reports, trends, insights, behaviors, etc. - Resilient and able to perform under pressure - Proven ability to work with, manage and deliver the best from vendors - defining agency - Track record of delivery, goal oriented, sets clear priorities and meets deadlines - Positive, initiative driven and motivating influence, sets good examples, - Result oriented, entrepreneurial and self-motivating - Good planning and organizational ability- Project management ability. - Strong commercial awareness with an international outlook - Ambitious and flexible. - Good communication ability and presentation skills - Strong analytical skills: ability to define problems, collect details data, analyse, interpret results, and recommend changes and improvements - Good financial skills and basic P&L understanding - Ability to understand and work within the framework of the overall company strategy and also relevant customer insights. - Resilient and able to perform under pressure contracts, SLAs and performance measures.

Noida

Pearson - General Manager - Marketing 

Pearson - General Manager - Marketing  ,Job Description for Pearson - General Manager - Marketing  in Pearson India in  Noida for (10-15) years of experience. Apply Now!

Job Description for Pearson - General Manager - Marketing  in Pearson India in  Noida for (10-15) years of experience. Apply Now!