JOB DESCRIPTION : Designation : Demand Generation: Brand & Campaign Manager Department Marketing Location : Noida Reports to GM: Marketing Reportees : Individual role Job Purpose : The role is responsible creating brand & product positioning. Developing Brand & Product communication, forming plans and setting up go-to-market strategies. To be successful in this role you will demonstrate strong commercial acumen. You will be able to demonstrate a solid background in consumer marketing - consumers want and how to market effectively. Have excellent communication and be able to work with many stakeholders both locally and internationally. Well-equipped to define communication strategy and content marketing. Key Accountabilities/Responsibilities : Objectives of this Role : - This role is responsible planning and executing Go to market strategies for Pearson Brand and Higher education products (Online/Offline) - Establish positioning, identify target audiences both B2C & B2B, and develop marketing plans with specific objectives across different channels and segments - Creating Brand and product communication across different owned and earned platforms. - Using a strong understanding of customer online journeys to identify key opportunities to drive improvements. - Social Media marketing among right audience and engaging the, - Lead the execution of marketing programs from start to finish - Planning and Executing Brand & other Product Campaigns in B2C and B2B. - Leveraging authors & influencers for better visibility. - Design external communication in line with the brand voice. - Understanding true channel performance, and using this to recommend channel-specific cost-per-acquisition targets that result in a strong return-on-advertising-spend - Plan performance marketing, website, social communications, media campaigns - design, test and evolve lead nurturing with help of other Hed team members. - Transform data into actionable insights and recommendations, identifying the levers of customer acquisition and retention behavior. - Bring new ideas and innovative approaches to digital experiences to drive growth and conversion. - Ensure alignment with global brand vision whilst maintaining local relevance. - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics - Measure & track KPIs in sync with business objectives Key Relationships : - Sales, RM/ BMs/ABMs/ Product and other marketing team members Agencies: Social, Creative - Authors and Institutes - Brand advocates and Influencers Partners: Third Party Marketplace Teams Knowledge and Skills: - 10+ years of experience with minimum 8 years of experience in Consumer Marketing. Minimum of 5 years of leading digital marketing specially in B2C/ D2C. FMCG background with min 3 years. - Must have experience in running 360 degree marketing campaigns with defined Kpis . - Overseeing any creative & digital marketing agencies relationships, setting clear objectives, targets and commercials, and ensuring close monitoring and feedback on performance - Track record of successfully implementing Search Marketing, Social, managing Affiliates and running Display campaigns in a global environment, across multiple channels - Proven ability of creating campaigns that deliver increased traffic and revenue - Proven experience of tracking and reporting on successful ROI - Deep understanding of digital marketing best practice Personal Attributes: - You are a strong coach and mentor with a track record of building, driving and managing a high performing team. - Keeping up to date with the latest technologies and innovations in the digital marketing space. - Ability to influence is a critical skill for success and the successful candidate must be able to build strong brand partnerships across the business, across affiliates and within the retailer environment. - Ability to collaborate across functions and brands - Comfortable with ambiguity: if you dont have all the details, you Are comfortable moving forward and facing the uncertain because risk and change motivate you to evolve and innovate. Goal oriented: you combine vision, mission, and strategy into a cohesive outcome and are comfortable setting stretch goals for you and your team. - A mix of hands-on collaborative leadership ability, analytical / problem-solving skills, entrepreneurial can-do spirit, and grit.

Noida

Pearson - Brand & Campaign Manager - Demand Generation 

Pearson - Brand & Campaign Manager - Demand Generation  ,Job Description for Pearson - Brand & Campaign Manager - Demand Generation  in Pearson in  Noida for (10-17) years of experience. Apply Now!

Job Description for Pearson - Brand & Campaign Manager - Demand Generation  in Pearson in  Noida for (10-17) years of experience. Apply Now!