PDCOR Limited - Marketing Manager - Tourism Sector

Qualification : MBA (Marketing)

Experience : 5 Years

Job Description:

a) Preparation and execution of workplan related to marketing/ publicity/ branding of various tourism destinations/ products viz special trains, fairs, festivals, hotels, motels, forts and other similar destinations

b) Collection and analysis of Tourism Statistics in Rajasthan

c) Oversee creative message development

d) Organize various media information and make affordable and effective media buys to promote tourism in Rajasthan

e) Plan new research-based advertising strategies for current and subsequent years that will increase leisure travel market share

f) Prepare and release press kit to media; build campaigns and stories

g) Implement cooperative advertising programs integrating the tourism related segments that exist in Rajasthan

h) Attend meeting, seminars, conventions, and workshops to further knowledge, stay informed of the changes in the tourism industry, and exchange information

Knowledge, Skills, and Abilities Required:

A. Knowledge of tourism industry

B. Knowledge of State of Rajasthan

C. Must be a self-starter with ability to work with volunteers

D. Must be computer literate

E. Experience in marketing presentations

F. Able to design and compose publications

G. Accountability Criteria (examples)

1. Implementation of marketing plan

2. Presence at community events

3. Attendance at Chamber events