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Human Resource at Paytm
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Paytm - Senior Growth Manager (5-8 yrs)
About the Role:
We are looking for a Growth Managers for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
Expectations/Requirements:
- Develop and execute marketing campaigns, including in app, off app and paid media marketing
- Manage the end-to-end campaign process, including ideation, planning, execution, and analysis
- Optimize campaign performance through A/B testing, data analysis, and continuous improvement
- Execute detailed analysis of campaign effectiveness including segmentation, creative targeting, and cohort analysis
- Create and manage marketing budgets to ensure campaign ROI
- Work with tech team to ingest events in backend systems, to capture funnel behavior of the customer
- Create compelling content that resonates with our ICP and effectively communicates our value proposition
Superpowers/ Skills that will help you succeed in this role:
- B.Tech/Graduation/MBA with max 8 years experience, with 5+ year of experience in marketing
- Experience in managing multi-channel marketing campaigns including paid channels - FB, Instagram, Youtube, SEM
- Familiarity with marketing automation platforms, analytics tools - Appsflyer, Clevertap, Mixpanel etc
- Excellent project management skills and attention to detail
- Strong analytical skills and ability to translate data into actionable insights
- Ability to work collaboratively with cross-functional teams
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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