Retention Lead - Rummy You will create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, web messaging to achieve retention KPIs. Responsibilities : - Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue. - Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue - Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team. - Work with CRM, Content and Acquisition teams to drive retention. - Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience. Qualifications : - 3+ years- of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience). - Knowledge of tools such as Webengage and Clevertrap. - Experience of user retention and engagement strategies. - An analytical bent of mind with an ability to collate, analyze and present data to drive clear insights into the business and make decisions to meet retention KPIs. - Good understanding of CRM, Push Notifications, email marketing and mobile marketing. - Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc. - Understanding of databases, SQL, Tableau etc is preferred - Ability to effectively communicate and manage relationships with external vendors and partners.

Noida

Paytm - Retention Manager - Rummy 

Paytm - Retention Manager - Rummy  ,Job Description for Paytm - Retention Manager - Rummy  in Paytm in  Noida for (3-8) years of experience. Apply Now!

Job Description for Paytm - Retention Manager - Rummy  in Paytm in  Noida for (3-8) years of experience. Apply Now!