Paytm - Growth Specialist

Roles & Responsibilities:

- Review & finalize the user acquisition & retention strategy and execute it to achieve the business targets.

- Create multi-channel media plans with proper rationale as per the brief from the brand team and execute it to achieve the overall objectives.

- Analyse the past campaign performance & do extensive market research to recommend the changes in the current media strategy.

- Create & manage the campaigns on Google, Facebook, DV360 & other digital channels. Identify the opportunities to further increase the effectiveness of the marketing efforts.

- Build hypotheses and regularly test & measure them to improve the efficiency of the existing campaigns.

- Work with the analytics team to understand the campaign data in detail & make the required changes in our strategy.

- Collaborate closely with the categories team to understand their campaign requirements and get them executed as per the business priority.

- Work closely with the product & tech teams for the timely execution of all the digital marketing related tasks.

Skills Required:

- 4-6 years of relevant experience in digital marketing.

- Deep understanding & experience in all major marketing channels- Google Ads, DV360, GDN, Facebook Ads, Affiliates etc.

- Proven track record in delivering rapid business growth at a good scale.

- Ability to understand the customer pain points and design the marketing communications accordingly.

- Should have the necessary skills & comfort in writing copies / scripts for different marketing campaigns and share detailed briefs with the creative team.

- Previous experience in app measurement tools, like Appsflyer, Adjust, Branch etc.

- Excellent communication and team collaboration skills to work effectively with various stakeholders across the teams.

- Up-to-date with the latest developments in the digital ecosystem & willingness to explore the uncharted territories.

- Good analytical and logical skills. Command on Microsoft Excel or Google sheets.