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19/01 Jaya Bawari
Human Resource at Paytm

Views:29364 Applications:4373 Rec. Actions:Recruiter Actions:198

Paytm - Business Analyst (1-5 yrs)

Noida Job Code: 883536

Key Responsibility Areas -

- Marketing Analytics: Campaign tracking and optimization (Emailer, Push, In App, Digital marketing etc) and assess against goals (ROI and KPIs)

- Growth Programs Management (developing, tracking and optimization): Loyalty program, Subscription program, user transaction bucketing, customer life cycle value managent etc

- Conducting customer behavior studies (purchase and browsing pattern) in order to generate actionable insights

- Develop strategy for new business growth and traffic & conversion improvement

- Define business problems, develop processes, drive implementation and track key metrics

- Conduct relevant analysis by collecting data from all internal and external sources to get answers to business questions

- Help support category managers & merchandisers to grow business and help manage P&L to ensure growth in Sales, margins, seller experience & customer experience

- On a daily basis, gathering and analyzing information, formulating and testing hypotheses, and developing and communicating recommendations

- Creating relevant data reporting dashboards to support business growth

- Category Traffic funnel analysis and optimization

- CTR (Clicks) & CVR (conversion) improvement ownership based on experimentation and historic data analysis

- Key metrics reporting dashboard and report creation

- Identify trends and insights, and optimize spend and performance based on the insights

- Responsible for planning, implementing and executing online customer acquisition campaigns to generate business growth (GMV)

- A / B Testing, Performance Metrics Analysis, customer insights, growth and improvement opportunities, creating viral growth program along with category managers

- Deciding the Top of the funnel flows (with help of merchandising) to improve visits and conversions

- Deciding the Cashback and discount schemes that need to be implemented historic data

Women-friendly workplace:

Maternity and Paternity Benefits

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