Key Responsibility Areas - - Marketing Analytics: Campaign tracking and optimization (Emailer, Push, In App, Digital marketing etc) and assess against goals (ROI and KPIs) - Growth Programs Management (developing, tracking and optimization): Loyalty program, Subscription program, user transaction bucketing, customer life cycle value managent etc - Conducting customer behavior studies (purchase and browsing pattern) in order to generate actionable insights - Develop strategy for new business growth and traffic & conversion improvement - Define business problems, develop processes, drive implementation and track key metrics - Conduct relevant analysis by collecting data from all internal and external sources to get answers to business questions - Help support category managers & merchandisers to grow business and help manage P&L to ensure growth in Sales, margins, seller experience & customer experience - On a daily basis, gathering and analyzing information, formulating and testing hypotheses, and developing and communicating recommendations - Creating relevant data reporting dashboards to support business growth - Category Traffic funnel analysis and optimization - CTR (Clicks) & CVR (conversion) improvement ownership based on experimentation and historic data analysis - Key metrics reporting dashboard and report creation - Identify trends and insights, and optimize spend and performance based on the insights - Responsible for planning, implementing and executing online customer acquisition campaigns to generate business growth (GMV) - A / B Testing, Performance Metrics Analysis, customer insights, growth and improvement opportunities, creating viral growth program along with category managers - Deciding the Top of the funnel flows (with help of merchandising) to improve visits and conversions - Deciding the Cashback and discount schemes that need to be implemented historic data

Noida

Paytm - Business Analyst 

Paytm - Business Analyst  ,Job Description for Paytm - Business Analyst  in Paytm in  Noida for (1-5) years of experience. Apply Now!

Job Description for Paytm - Business Analyst  in Paytm in  Noida for (1-5) years of experience. Apply Now!