Manager - Product Marketing at Paymentwall India Pvt Ltd
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Paymentwall - Product Marketing Manager (2-3 yrs)
- Conduct market research to understand customer needs, preferences, and behavior.
- Develop messaging and positioning for the product, which includes creating a unique value proposition, identifying key benefits and features, and understanding the product's competitive landscape.
- Work closely with the product development team to ensure that the product is designed to meet customer needs and that its features and benefits are properly communicated to the market.
- Collaborate with sales teams to create sales tools, such as presentations and demos, to help them sell the product effectively.
- Create marketing campaigns, including content marketing, email marketing, social media, and other tactics, to promote the product and generate demand.
- Analyze and report on the effectiveness of marketing campaigns, using data to identify areas for improvement and adjust the marketing strategy accordingly.
- Bachelor's degree in marketing, business, or a related field.
- At least 3-5 years of experience in product marketing, preferably in a B2B environment.
- Strong understanding of market research, product positioning, and customer segmentation.
- Excellent written and verbal communication skills.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Ability to work cross-functionally with product development, sales, and other teams to achieve common goals.
- Analytical skills to measure and optimize the impact of marketing efforts.