Payjo - Manager - Product Marketing

- Develop marketing strategies and positioning with global marketing stakeholders to drive adoption, in priority regions.

- Develop the roadmap of the product in partnership with Product, engineering, operations, design teams and other cross functional stakeholders.

- Develop marketing strategies to increase market penetration and demand generation for key market initiatives, industry specific growth plans and product portfolio

- Deploy effective marketing campaigns that drive growth across the market

- Identify opportunities and recommend approaches to scale marketing programs across target geographical market

- Provide insight and guidance to other teams including Digital Strategy, pre-sales, sales, account management digital, marketing, and PR.

- Work with sales organization to develop account strategies by providing insights on messaging/positioning.

- Develop product positioning and messaging that differentiates company's products in the market and ensure positioning is consistent across all channels of communications

- Educate both internal and external stakeholders about our product features/ benefits together with the product team.

- Communicate the value proposition of the products to the sales team and work with the team to develop the sales decks, case studies, whitepapers, infographics, product videos that support the selling process.

- Work with other marketing units on lead generation activities, including trade shows and digital marketing campaigns along with messaging and campaign assets.

- Technically strong and should assist sales team on calls with prospects when appropriate to provide deeper dives into the product.

Qualifications

- Minimum of 8 -10 years of product marketing experience in PaaS, SaaS, AI/Machine learning enterprise products strongly preferred

- Results-oriented approach with proven ability to influence multiple stakeholders

- Exceptional written and verbal communications skills

- Strong analytical skills

- Expertise and awareness of marketing technology and tools

- Start-up experience a plus