Partnership Strategy

- Build the BPSS network through targeted outreach to create strong partnerships

- Constantly identify and assess prospecting of unconventional channels/ partners and their feasibility

- Discover new business opportunities from within the existing partner population

- Engage and build effective communication channels with enrolled partners to align business objectives

- Develop customized commercial agreements for each partner ensuring proper incentivization and enablement of revenue and margin targets

- Define the lead management and allocation process for partner sourced leads

Partnership Management

- Ensure the onboarding process of partners - training, collateral, understanding of business and internal connects

- Build a detailed understanding of the partner's structure and how our product fits into the client value chain along with theirs

- Work with account managers in generating new ideas and opportunities for key accounts

- Enable communication channel between customer success/account management team and partner side manager for common clients to improve serviceability

- Review and assess the effectiveness of each partnership and achievement of targeted objectives

Positioning

- Map out the positioning strategy of Betterplace with regards to strategic partnerships

- Drive campaigns/negotiations along with marketing team that helps evangelize Betterplace brand

- Respond to market trends to position product along with customer needs

- Leverage market intelligence to build and position the Betterplace brand

- Foster an open-minded and can-do approach throughout the organization and its partners

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