Digital Marketing Head

Are you ready to be part of making Paradise Biryani the No. 1 Global Biryani QSR! Work with a great professional team led by Leaders with rich education backgrounds from premium colleges & even richer track records in terms of experience. We have the support of India's leading private equity firm Samara Capital which has faith in us to excel in this task that we have taken up. Come join us in this extraordinary Transformation Journey from the legacy of a renowned family-held company to a professionally run start-up being in the spotlight! Details on the role:

Responsibilities & Deliverables:

- Social platforms for creative growth strategies & design, build and maintain our social media presence

- Performance Marketing

- App Marketing

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Performing daily account management and of pay-per-click accounts on Google AdWords

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Manage campaign budget efficiently

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Keep abreast of new digital media portals, web technologies, digital marketing trends, and offer perspective for adoption where appropriate

- Assisting with paid media including liaising with digital advertising agencies

- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs - Achieve customer loyalty by implementing innovative techniques through digital media platform. Job Requirements

- Should have MBA from the top 20 B-Schools (mandatory).

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Sound knowledge of website analytics tools Working knowledge of ad serving tools

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

- Experience in optimizing landing pages and user funnels

- Sound knowledge of website analytics tools Working knowledge of ad serving tools

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

- Data First Thinking

- Stakeholder Management

- Structured work style with eye for details

- Location: Hyderabad

- Education: MBA or Engineering from a top college

- Salary budget Max: Best in the industry

- Experience: 2 to 6 Years

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