PaperTrue - Director - Digital Marketing

Responsibilities:

- Overall managerial responsibility: The Director of Digital Marketing will be responsible for both organic and paid (PPC) marketing initiatives.

- SEO : Manage, supervise, and conceptualize on-page and off-page activities to improve visibility on search engines. Manage and drive a team comprising SEO Executives, Graphic Designers and Content Writers that is responsible for creating and updating the company blog, forums, Q&A websites, Social Bookmarking sites with engaging, interesting and SEO friendly content. Improve the company's domain authority by increasing backlinks and optimizing on-page settings.

- PPC : Contribute ideas to improve performance of Paid Marketing Campaigns on AdWords and Bing.

- Social Media Platform : Manage and drive the company's social media presence on Facebook, Instagram, Twitter, LinkedIn etc with interesting and relevant content. Supervise, conceptualize, and inspire the creative team to generate marketing content relevant to platforms mentioned above.

- Email Marketing : Manage and drive the email marketing campaign by ensuring the team generates and regularly sends emailers to existing customers with the aim of engaging, entertaining, and retaining them.

- Referral Marketing : Devise strategies to leverage the existing customer-base and secure business.

- Affiliate Marketing : Design an establish a network of affiliate marketers that involves applying performance-based marketing techniques to generate leads.

- Traditional Marketing : Implement traditional marketing plans that include print media, telephonic lead generation, billboards, radio, etc.

- Strategy Development : Develop and drive a long term cohesive digital marketing strategy by knitting together strategies for the above marketing channels to ensure the creation of a reputable brand with high domain authority.

Desired Profile of Candidates:

- Vast knowledge of SEO, SMO, SMM, PPC, and traditional marketing.

- Excellent management skills with an ability to lead a team of technical and creative members.

- Great time and resource management skills.

- Great communication skills and written English.

- Creative bent of mind to conceptualize and strategize marketing campaigns.

About us:

Pure Knowledge Solutions LLP is an ITES startup venture that offers online proofreading and copyediting services through its growing international brand PaperTrue. The brainchild of an IIT Bombay alumnus, PaperTrue is backed by one of Pune's largest advertising agencies. Established in 2013, the company crossed a USD 1.5 million turnover in the last financial year. Our organization has a flat hierarchy with tremendous learning and growth opportunities, and a fulfilling culture involving numerous team-building and recreational activities. Candidates can expect a high-growth environment in terms of compensation, learning, and skill development. Based on performance, candidates may also be offered the opportunity to relocate to Singapore as the head of that office.