HR at Pantomath Capital Advisors Private Limited
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Pantomath Capital Advisors - Senior Manager/AVP - Digital Marketing (8-12 yrs)
Summary of the Role:
- To promote brand visibility, customer acquisition, and engagement. Websites, social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), and online advertising campaigns would be a few of the digital platforms to be managed.
- To assess campaign performance, enhance strategies, and meet marketing goals, the digital marketing manager is expected to examine data and metrics. To work together with cross-functional teams and outside partners to make sure that digital marketing activities are coherent and successful.
1. Digital Marketing Strategy:
- Develop and implement digital marketing plans that are aligned with the overall business and marketing goals.
- Identify target audiences, market segments, and digital channels to maximize brand visibility and reach.
- Stay updated with industry trends, emerging technologies, and best practices in digital marketing.
2. Content Marketing:
- Develop and execute content marketing strategies across various digital channels.
- Create engaging and relevant content, such as articles, blog posts, videos, infographics, and social media posts.
- Optimize content for search engines (SEO) and ensure consistency with brand messaging and guidelines.
3. Social Media Management:
- Manage social media accounts and create social media marketing campaigns.
- Plan and schedule social media content, engage with followers, and monitor brand mentions.
- Utilize social media analytics tools to measure performance, identify trends, and optimize strategies.
4. Search Engine Optimization (SEO):
- Conduct keyword research, on-page optimization, and link building activities to improve organic search rankings.
- Monitor website traffic, user behavior, and conversion rates to make data-driven SEO recommendations.
- Stay updated with search engine algorithms and industry changes to ensure website compliance and visibility.
5. Paid Advertising Campaigns:
- Plan, execute, and optimize paid advertising campaigns, including search engine marketing (SEM), display advertising, and social media advertising.
- Set campaign objectives, budgets, and target audience parameters.
- Monitor campaign performance, adjust bids, and optimize targeting for maximum ROI.
6. Email Marketing:
- Develop and implement email marketing strategies to nurture leads, engage customers, and drive conversions.
- Create compelling email content, segment email lists, and measure campaign performance.
- Ensure compliance with email marketing regulations and best practices.
7. Analytics and Reporting:
- Track and analyze key performance metrics, such as website traffic, conversion rates, click-through rates, and social media engagement.
- Generate reports on campaign performance, providing insights and recommendations for improvement.
- Utilize web analytics tools and marketing automation platforms to gather and analyze data.
8. Collaboration and Project Management:
- Collaborate with internal teams, including creative, content, and development, to ensure consistent brand messaging and visual identity.
- Manage relationships with external agencies, vendors, and partners involved in digital marketing initiatives.
- Coordinate and prioritize digital marketing projects and initiatives, ensuring timely and successful execution.
Qualifications and Skills:
- Degree in marketing, communications, or a related field (additional certifications are a plus).
- Proven experience (typically 8+ years) in digital marketing, preferably in a assistant manager or managerial role.
- In-depth knowledge of digital marketing techniques, channels, and best practices.
- Proficiency in marketing analytics tools, such as Google Analytics, SEO tools, and social media analytics platforms.
- Strong understanding of SEO principles, keyword research, and on-page optimization.
- Familiarity with paid advertising platforms, such as Google Ads and social media advertising.
- Excellent written and verbal communication skills.
- Creativity and ability to think strategically.
- Strong project management and organizational skills.
- Analytical mindset with a focus on data-driven decision making.
- Ability to adapt to changing trends and technologies in the digital marketing landscape.