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Paid Marketing Manager - Growth Hacking/Digital Marketing - FinTech (4-6 yrs)
Paid Marketing Manager duties and responsibilities :
- Lead and support the implementation of our paid marketing strategies
- Examine correlations between prospecting activities, revenue, and budget
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track on competitor movement and market situation
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