OYO Rooms - Regional Business Analyst - South - IIT/NIT/BITS

Role & Responsibilities :

- Drive meaningful business insights, and measure performance from data

- Build templates and dashboards to automate operational and management reporting; Own analytical problems and data for the channel

- Develop and deep dive into key impact metrics for the channel; Design experiments, test hypotheses, build models and scale what works

- Make the channel a data driven organization by creating platforms to better access, interpret and use data in driving day-to-day decisions and business functioning

- Create a data oriented approach to offline marketing: build impact attribution and media mix attribution model for the channel

Desired Skills :

- Problem solving : First principle thinking, structured approach to problem solving and critical thinking

- Analytical skills : Ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy

- Technical expertise: Understanding of statistical modelling and data mining concepts, and a track record of solving problems with these methods

- Communication and presentation : Ability to extrapolate data to meaningful business insights; Good data visualization and presentation skills

- Proficiency in SQL, R / Python, Advance Excel is mandatory

- Exposure to marketing funnels and marketing analytics is preferable; Interest in understanding marketing principles is important

Qualifications :

- Bachelor Degree in Engineering (BE/ BTech) from top institute/college - IIT, NIT, BITS, etc.

- Min. 2 years prior experience in Consulting or Business Analyst roles