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OYO Rooms - Manager - Search Engine Marketing (2-6 yrs)
OYO Rooms - Search Engine Marketing Manager (SEM)
Marketing Manager, SEM :
About OYO :
- OYO Hotels & Homes is the world's third largest and fastest-growing chain of leased and franchised hotels, homes & spaces managing over 1 million exclusive rooms across 800 cities and 80 countries. OYO was founded on the mission that everyone deserves a quality living and working space and we are very passionate about this mission.
- This role is for OYO Vacation Homes, one of the leading vacation rental companies in Europe, and we are active in all segments of our industry; from full service providers Belvilla and DanCenter to the online marketplace Traum-Ferienwohnungen. Our aim is to create happiness and bright unforgettable memories for our guests, homeowners and partners.
Responsibilities :
- Handle monthly budgets of 500 $K+ across 10+ accounts
- Manage search ads in 7-8 European languages beyond English
- Deliver a targeted ROAS across our campaigns.
- Maintain a daily rigour on performance and adjust bids, audience ,ad copies, spends etc accordingly
- Identify and scale underperforming accounts
- Drive daily keywords insights from competition and adjust campaigns accordingly
- Understand seasonality trends and adjust campaigns accordingly
- Understand technical/ pixel/ data related issues and fix them
- Ensure 95%+ share on brand searches.
- Ensure zero hijacking by affiliates/ competitors on branded keywords
- Partner with Engg to build Property feeds and run Retargeting Ads (Facebook, Criteo, RTB, Others)
- Collaborate cross functionally to drive initiatives that can help drive conversion rate for your SEM campaign
Requirement :
- Candidate with B. Tech/MBA in any stream with 2-4 years of experience in management of Google Ads Search campaigns
- Good to have understanding of Retargeting Ads (Facebook, Criteo, RTB, Others)
- Go-getter attitude with high on ownership and ability to deliver results under pressure and within deadlines
- Strong written and verbal communication skills, proficient in business and technical writing
- Capable of working in complex environment and multiple projects simultaneously
- Strong interpersonal, problem solving and analytical skills
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