Outshiny - Manager - Marketing

Marketing Manager JD

Job description:

Someone who has experience in handling any Product Marketing activities.

- Handle 360- Digital Marketing across the portfolio

- Responsible for the entire Category Product Life Cycle.

- Experience in Brand Management, Marketing Strategy, Advertising, Campaign Management, Digital Marketing, Consumer Behaviour, Creative Content Development, Turnaround Specialist, Project Launches, Product Marketing.

- Designing, planning, and executing effective brand strategy and marketing campaigns in line with overall business objectives.

- Drives all marketing channels from online to offline media and everything in between.

- Prepare brand marketing plan (competition, products and launch), spend analysis, launch of new products/variants, pricing strategy.

- Competition Tracking / Catchment Study

- Plan and conduct regular market study to understand the sentiments and trends profitability of each product line.

- Collaborative leadership conversations with global teams to coordinate product launches, ensure adherence to brand guidelines across the region, and track global trends.

- Strong focus on all marketing communication, development of marketing collaterals for superior product demonstration, and efficient roll-out of brand promotions and trade offers.

- Proactively detecting gaps in the product portfolio to fill them as per market requirements.

- Continuously monitoring market trends, consumer research across the markets and competitor analysis to identify and solve for opportunities and key issues.