OutNorm - Founding Team Member - Growth/Performance Marketing - IIT/IIM/ISB (4-15 yrs)
About the Company:
OutNorm is a Startup Studio for Premium D2C Brands. A startup studio is a structure whose aim is to repeatedly build products into companies. Thanks to its infrastructure and resources, startup studios increase a startup's chance of success and optimise its creation and growth.
OutNorm provides aspiring entrepreneurs with a business idea, a highly capable and complementary co founder, capital, and ongoing support. We're creating consumer lifestyle brands for the rapidly increasing aspirational and quality conscious Indian consumers.
Responsibilities: We are looking for someone to be part of the founding team and lead our efforts in growing the brands that we build under our portfolio.
Key responsibilities include:
- You will own the three most important growth metrics - customers acquired, CAC & repeat purchase
- You will build and grow the acquisition funnels across all digital media, primarily google and facebook
- You will design campaign strategies and optimise on a day to day level to ensure the right volume and efficiency
- You will work with the design team for seamless handoff of creatives to support the performance marketing effort
- You will work closely with the product team to iterate on the messaging and value props based on customer feedback
Skills Required:
- Deep experience on operating Facebook and Google ad tools
- Experience of driving growth for consumer products, or an early stage product will be a plus
- Ability to understand and communicate with 'Premium' / 'Aspirational' consumers
- And above all a deep passion to build multiple brands & grow them sustainably
- Graduate from IIT/IIM/ISB preferred
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