- To conceptualize and design effective business structures and work processes to ensure team is execution focused and top line and bottom line growth plans are met consistently
- Spearheaded all initiatives to achieve sales and driving the shopper imagery in the channel.
- Responsible for all market activations, customer account profitability and grievances handling for Modern trade
- Responsible for sales, commercial, compliances and all new product introduction initiatives in Modern Trade
- To create and monitor a Modern Trade Strategy blueprint covering all aspects such as Account Management, Sales, Category Management, JBP, Budget Ownership and Sales Processes
- Plan and deliver growth in MT channel for key brands, measured both in terms of volume/value growth and market share gains
- Deliver a MT business with a team structure consisting of ASMs, TSO, TSI and cross functional interface with commercial and supply chain departments
- Identify skill gaps in team and establishing professional development requirements for Sales team to lead capability building efforts
- Overseeing entire gamut of activities like Joint business plan meeting , Terms of Trade Closure, New launches , Trade Promotions and Closure of activation calendar with accounts
- Worked in tandem with the Brand Marketing team and Category Heads to an equivalent of Brand strategy for Modern Trade ecosystem
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