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18/05 Libin O K
Talent Acquisition Specialist at Open Financial Technologies pvt.ltd

Views:62 Applications:13 Rec. Actions:Recruiter Actions:1

Open Financial Technologies - Product Marketer (3-7 yrs)

Bangalore Job Code: 1097412

What you will be doing:

- Work with a cross-functional team of product managers, engineers, marketers, and salespeople to take products from initial market validation, crack positioning & messaging, plan & execute Go to Market (GTM) strategy and launch action plans.

- Create and drive the GTM strategy for one or more products from Open.

- Develop and execute sales/marketing strategies to increase awareness and adoption of the product

- Work closely with the product team all through the planning, development & launch lifecycle

- Define the value proposition, target customer segments, and GTM playbooks for multiple products from Open

- Enable and train the Sales, Marketing and Customer Success teams in positioning multiple products from Open

- Own and drive the creation of collaterals, content, and demos for Open's products.

- Develop highly focused market segmentation and use cases to inform sales, marketing and demand gen campaigns with a deep understanding of the markets through sales insights, market research and competitive analysis

What you'll bring along:

- 3+ years of product marketing experience with at least 2 years in SaaS or software products.

- Demonstrated capabilities in analyzing market and competition and in executing quantitative and qualitative customer research and effectively identifying and interpreting key findings.

- Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.

- Exceptional written and verbal communication skills; understanding of the fintech space.

- Proven ability to develop creative solutions for ambiguously defined problems.

- Track record of rolling out successful large scale marketing campaigns.

- Ability to turn a rich and fast-evolving combination of product features and customer stories into compelling, differentiated, and powerful product messages.

- Ability to thrive in chaos and build planes while you fly them.

Women-friendly workplace:

Maternity and Paternity Benefits

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