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18/05 Libin O K
Talent Acquisition Specialist at Open Financial Technologies pvt.ltd

Views:65 Applications:13 Rec. Actions:Recruiter Actions:1

Open Financial Technologies - Product Marketer (3-7 yrs)

Bangalore Job Code: 1097412

What you will be doing:

- Work with a cross-functional team of product managers, engineers, marketers, and salespeople to take products from initial market validation, crack positioning & messaging, plan & execute Go to Market (GTM) strategy and launch action plans.

- Create and drive the GTM strategy for one or more products from Open.

- Develop and execute sales/marketing strategies to increase awareness and adoption of the product

- Work closely with the product team all through the planning, development & launch lifecycle

- Define the value proposition, target customer segments, and GTM playbooks for multiple products from Open

- Enable and train the Sales, Marketing and Customer Success teams in positioning multiple products from Open

- Own and drive the creation of collaterals, content, and demos for Open's products.

- Develop highly focused market segmentation and use cases to inform sales, marketing and demand gen campaigns with a deep understanding of the markets through sales insights, market research and competitive analysis

What you'll bring along:

- 3+ years of product marketing experience with at least 2 years in SaaS or software products.

- Demonstrated capabilities in analyzing market and competition and in executing quantitative and qualitative customer research and effectively identifying and interpreting key findings.

- Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.

- Exceptional written and verbal communication skills; understanding of the fintech space.

- Proven ability to develop creative solutions for ambiguously defined problems.

- Track record of rolling out successful large scale marketing campaigns.

- Ability to turn a rich and fast-evolving combination of product features and customer stories into compelling, differentiated, and powerful product messages.

- Ability to thrive in chaos and build planes while you fly them.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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