Talent Acquisition Specialist at Open Financial Technologies pvt.ltd
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Open Financial Technologies - Product Marketer (3-7 yrs)
What you will be doing:
- Work with a cross-functional team of product managers, engineers, marketers, and salespeople to take products from initial market validation, crack positioning & messaging, plan & execute Go to Market (GTM) strategy and launch action plans.
- Create and drive the GTM strategy for one or more products from Open.
- Develop and execute sales/marketing strategies to increase awareness and adoption of the product
- Work closely with the product team all through the planning, development & launch lifecycle
- Define the value proposition, target customer segments, and GTM playbooks for multiple products from Open
- Enable and train the Sales, Marketing and Customer Success teams in positioning multiple products from Open
- Own and drive the creation of collaterals, content, and demos for Open's products.
- Develop highly focused market segmentation and use cases to inform sales, marketing and demand gen campaigns with a deep understanding of the markets through sales insights, market research and competitive analysis
What you'll bring along:
- 3+ years of product marketing experience with at least 2 years in SaaS or software products.
- Demonstrated capabilities in analyzing market and competition and in executing quantitative and qualitative customer research and effectively identifying and interpreting key findings.
- Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.
- Exceptional written and verbal communication skills; understanding of the fintech space.
- Proven ability to develop creative solutions for ambiguously defined problems.
- Track record of rolling out successful large scale marketing campaigns.
- Ability to turn a rich and fast-evolving combination of product features and customer stories into compelling, differentiated, and powerful product messages.
- Ability to thrive in chaos and build planes while you fly them.
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