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Talent Acquisition Specialist at Open Financial Technologies pvt.ltd
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Open Financial Technologies - Content Marketer - B2B SaaS (2-5 yrs)
What you will be doing:
- Create informative, engaging, and well-researched content (blog, newsletter,e-book, etc.) that provides value to our readers and establishes us as a thought Leader in the industry.
- Collaborate with cross-functional teams to identify content opportunities, industry trends, and relevant topics that can be turned into impactful content.
- Create monthly social media calendars and leverage topical days to garner engagement & boost follower growth
- Optimize all content for SEO, including keyword research, on-page optimization, and meta descriptions, to enhance organic visibility.
- Leverage content to drive customer-centric lead generation strategies to drive pipeline growth and revenue.
- Monitor and analyze the performance of content using analytics tools.
- Collaborate with designers, videographers, and other team members to create multimedia content.
- Continuously explore innovative approaches to engage the audience and enhance the overall content experience.
- Writing engaging copy in a conversational style that presents a friendly & human brand
- Master OPEN's brand voice and tone & stay true to our messaging goal
What you'll bring along:
- Experience in content marketing, with a focus on content creation, optimization, and promotion.
- Strong writing and editing skills, with the ability to craft clear, concise, and engaging communication.
- Proficiency in SEO best practices and keyword research tools.
- Self-starter with the ability to balance multiple projects and creative ideas on tight deadlines.
- Ability to be a self starter who is real fast. OPEN is growing really fast & we'll need you to drive that boost.
- Willingness to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
- Thirst to be constantly learning, experimenting, failing & going at it again
- Ability to thrive in chaos and build planes while you fly them
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